Margriet van der Eijk - Duijndam

What is your area of expertise?
As a marketing and communications advisor, I specialise in positioning and brand identity: what does Westvaer stand for, how does that set us apart from other companies and how do we bring it across as effectively as possible? I keep an eye on our house style and tone of voice, put together the content calendar and make sure it actually gets executed. I'll admit I'm a little headstrong, so I hand out advice within the organisation whether it's asked for or not.

Why does this role suit you?
I like explaining complicated things as clearly and accessibly as I can. Think of it as a puzzle made up of words, images and sound. And I can both come up with the idea and carry it out. Those two things come together nicely in this job.

What can clients expect from you?
A clear story. Although I should say: only a small part of the credit for that is mine. The input from colleagues and the communications team is invaluable.

What's your educational background?
A bachelor's in cultural sciences and a master's in media & journalism (both at Erasmus University Rotterdam).